VERTIFLEX: MARKET RESEARCH, COMMUNICATION PLAN, VISUAL IDENTITY
The Polish company Vertiflex is focused on one product only, sliding store front shutters. Although it is a relatively small company, you will find Vertiflex shutters in major airports and shopping malls all over the world. The owner of the Vertiflex has the ambition to grow the company into new segments and expand the customer base with new global players in “travel retail”. Brayn was assigned for a market research project which resulted in a compact and pragmatic “Market overview report”. Meanwhile Brayn designed a new visual identity for Vertiflex. A new logo and house style that connects the brand to the international markets they are aiming for. The logo design in two versions was well received. Next step in the cooperation is a hands-on marketing communication plan(ning) that will support Vertiflex in reaching potential customers and other stake-holders. Now a proud brand with matching graphical identity!